Tuesday, August 20, 2013

Service Delivery Platform

In telecommunications, a service delivery platform (SDP) is usually a set of components that provide service delivery architecture (such as service creation, session control and protocols, orchestration and execution, as well as abstractions for media control, presence/location, integration, and other low-level communications capabilities) for a type of service.




The business objective of implementing the SDP is to enable rapid development and deployment of new converged multimedia services, from basic phone services to complex audio/video conferencing solutions.



SDP provides a complete ecosystem for the rapid deployment, provisioning, execution, management and billing of value added services. SDPs available today tend to be optimized for the delivery of a service in a given technological or network domain (e.g. web, IMS, IPTV, Mobile TV, etc.). SDPs are applicable to both consumer and business applications.





SDP Architecture



Examples:

• A mobile sends a short code based sms i.e. “577577 Katrina” to download an image.

• Message will go through the GSM network and will reach to SMSC (Short Message Service Centre).

• SMSC is configured with end point URLs of the target applications, so SMSC will forward the request to respective application which will finally provide the image of Katrina.

• The application will push the delivery to the mobile device (e.g. send a WAP-push link to the device).

• If a push link is received by the mobile device, clicking on the link will automatically download the content to the mobile device through WAP gateway.

SDP also enables users to see incoming phone calls (Wireline or Wireless), IM buddies (PC) or the locations of friends (GPS Enabled Device) on their television screen, airline customers to receive a text message from an automated system regarding a flight cancellation, and then opt to use a voice or interactive self-service interface to reschedule.



References:

http://en.wikipedia.org/wiki/Service_delivery_platform

http://www.techmahindra.com/network_services/telecom_service_delivery_platform.aspx

http://searchcloudprovider.techtarget.com/tip/Service-delivery-platforms-enable-service-differentiators



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